Despite the lowered commissions, there are no planned changes to the services offered by the Apple Developer program as a whole. Apple today has 1. While the Services business has heavily leaned on the App Store in years past, Apple has more recently found ways to reduce its reliance on App Store fees.
Meanwhile, Apple cracked down harder than ever in on developers skirting its rules over in-app purchases. I wanted an idea that I had no domain advantage in at all, so what better for a chair-bound developer than a fitness app.
The 7 Minute Workout was getting a lot of press and buzz at the time on sites like the New York Times and Hacker News, so I already had some customer validation around the idea. There were a couple of key goals for the app:. Many other ideas and features ran through my head, including:.
Given a short time frame all this had to be cut for now. Five hours later I emerged with a couple of screens dynamically filled with different data and some text to speech. Another hour yep I went over was spent throwing together an icon again a flat colour with the number 7, as my design skills are limited taking some screenshots and writing up a basic description.
Built and submitted in 6 hours. The wait begins. After 6 days and a couple of minutes review time it was approved. By this time there were several other 7 Minute Workout apps in the store. So the aim in the first week was to just let it run without telling anyone and to make no attempt to get press. I was expecting very little, but was surprised to see that it actually sold a few copies with a steady rank.
So version 1. Following the guide for the perfect press release above except I attached 4 promo codes each I sent emails out to ten of the biggest app review sites. Guess what happened? Absolutely nothing, not one reply, one site gave away their 4 promo codes on Twitter, the only 4 promo codes used.
So it appears none of them even installed it with the promo code. So for the next week sales basically ticked along pretty flat. That was 3 hours wasted! What I learned from that confirmed what I already believed — you need to sell your app with a story, preferably to people you have built up a relationship with previously to get noticed.
The next stage of the experiment was to expand the market size by adding iPad support. Again keeping it really simple exactly the same views were used within a split view. So this only took about 2 hours, another 30 minutes to create some screenshots and submit the update. Again it made almost no difference to sales, if anything it went backwards.
It was time to go free. Wow did things get interesting! I think the chart says it all. I was floored. It became the 1 fitness iPad app in 68 countries. The 1 fitness iPhone app in 49 countries. And top 10 overall in 12 countries. It even made top 5 overall in countries like Netherlands, here it is on the front page:. In the US where the majority of downloads came from it made the top 25 overall on iPad. It also lead to some amazing reviews tracked thanks to my service Appbot.
One of my work mates came up with a good response. Now I was staring at the stats not knowing what to think. I still have no idea why it has done so well at free.
Now came the first part of the blog post, everything that had happened up to this point. And everyone knows the front page of Hacker News is instant success for any product, right? When the downloads began to fall, they kept falling in a very neat curve. I have a love-hate relationship with in app purchases. They are the best way currently to provide a trial, but in my opinion are abused by many developers Kids games are often the worst offenders.
Hope you like this post and know what the power of apps and how much one can make through their app. If you are also have app then let us know in comment how much download you have and how much you are earning.. An IT engineer by profession and blogger by passion.
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