App store search optimization. The first place to promote your app is the app store itself. Via Appmachine. Browse or search for the app that you want to download. If you find a game that says Arcade, subscribe to Apple Arcade to play the game. Tap or click the price or Get button. If you see the "Open" button instead of a price or Get button, you already bought or Offer pre-and-post launch rewards. Generate awareness for your mobile app pre-launch by using social media. Encourage followers to share your content with their friends and spread the word.
Via Yfsmagazine. Promotion is the main problem which developers have to think about while developing a new game or app. A good game is not a sufficient condition for getting installs. There are a lot of quality apps that have not even collected , Via Quora. To promote the app on the social platforms, what you need to know is how beneficial it could be for you. So, you can understand the coming points clearly. Via Appshunts. Via Youtube.
Click Allow. After the download has completed, click the Downloads app in the Dock, usually located next to the Trash app, to view your downloads. Double-click the downloaded file to open it. How to download on a smartphone or tablet. Via Computerhope. Silvia Pichler, Tips to motivate the end user to download your app. Those of you, whose mind the idea to create an app has already crossed, but who are still hesitating, should definitely have a closer look at the next few lines.
Via Indoo. This website has one of the largest catalogues of mobile apps and millions of visitors per month to promote your software.
UpToDown has also launched its native mobile app making it a direct competitor of the default Android marketplace. Via Fatbit. Google app download campaigns — Using Google Ads, select target keywords and run campaigns for ads to be shown within Play Store. You may also run display campaigns, however, the CTRs will be low. Try running campaigns within other apps as well which fall within your category or are likely to be used by your target group.
Via Digichefs. App Ratings and reviews are an important factor in helping potential users decide if they should download their app or not.. To get some strategies on how to increase the volume of ratings your app gets and decrease the number of negative ratings, read this case study.
That case study does a great job of breaking down the thought process that the app publisher went through to ….
Via Mobileaction. So, not only do you have to create the mobile app, but you must actively promote it to your potential users. For more in-depth app promotional pages you could also describe all the benefits and features of the app in detail and well as drive across the main incentive for downloading your App with clear CTAs.
One clever trick you can use to increase downloads is to take advantage of this by promoting visits to your website via mobile to download your App. These banners encourage the user to download your App without being intrusive or negatively impacting their user experience… remember those annoying full-screen pop-ups?
Update your social media channels with banners that promote your new app. Some social media sites like Facebook also allow you to create CTAs that you can use to encourage people to download your app. Go through each of your social channels and ask yourself: is it clear that you have an App from first glance?
Send an email to your existing customers when pre and post-launch. When sending your email pre-launch try to create hype or excitement about downloading your app. If you have a brick and mortar store, then this section is a must! You can quickly increase downloads by promoting your App in your store to your customers and passing traffic. Wired Cafe Bar did this by creating awesome business cards that are left on every table. You can also add QR codes on your business cards, that way everyone that gets a business card will have a direct link to download your app.
Make sure that your customers are well aware of your App features and why they need it on their smartphones. Are they willing to download it? Are they eager to spend more than 30 seconds playing around with it?
An app with original design has an extensively better probability of making it big. Early adopters of your App are more likely to become your brand ambassadors. Referrals and word-of-mouth recommendations have worked as tested methods to boost your business.
People are prone to trust reviews and believe recommendations from other human beings. This has proved to be one of the most effective App promotion strategies. Get your brand ambassadors talking by providing them with a memorable App experience and attractive incentives for doing so. There are several ways of utilizing Give Aways and Competitions to increase downloads.
Often instead of spending money on ads and promotions, you can encourage viral sharing by offering a prize for sharing a post, signing up to a newsletter or liking a page. To help boost engagement include an engaging photo of your new app and the prize, or a video. In case of a business app, make polite requests to your customers and ask them to share your news and updates about your app — most will be happy to do it.
These recommendations and referrals are based on real people and real-time experiences. Be courteous and encourage people to share your App and to reward them offer a small incentive for doing so.
However, explaining the benefits of what your app offers will ignite interest. People are motivated when they get incentives for a download.
Will your app improve the shopping experience of your customers? Is it a game that is highly addictive or competitive? For customers who find it difficult to make it to your brick-and-mortar store will surely download your app for quick shopping while lying on their couches.
With just a few taps they can look for an item, shop through your app as well as pay online. You can incentivize your customers by giving them rewards and discounts for shopping through your app. By including a mobile stamp card for your customers for earning rewards on products they purchase from you, or services they book, your customers know they are getting something in reward.
Offer in-App coupons that can be redeemed in-store for getting discounts and rewards from your business. Whether you have a public service business or a restaurant, coupons are always appreciated by mobile users. Keep adding new coupons when old ones expire for maintaining the enthusiasm of your users. This will compel them to keep coming back for more. With mobile engagement becoming more important to retailers, it comes as no surprise that coupons are becoming the top priority for mobile apps.
Evidently, online app promotion is nothing without social media. Advertising and promoting your App now and then on social media is great. However, this is just short-lived. Revenue: Apps with a good record of revenue generation will get more visibility from the app store.
Country: Regional success can influence your ranking in that region. Boosting your ranking in multiple regions can have a snowball effect. Backlinks: If you can include backlinks to many relevant pages, you can improve your app ranking.
App starts: The number of times users actually open your app also has a significant impact on ranking. Retention: The number of people who uninstall your app vs. To ensure retention, cater heavily toward your target audience in the app description. Create an Enticing App Icon Your app icon is the first thing someone sees in the app store, so the design you choose is critical to your success.
Social Media Outreach App developers must expand their online presence. Who is your app? If it were a person, what would it sound and act like? Keep your app name short and sweet, easy to spell, and memorable. Do your best to choose a name that reflects what your app Users should not scroll past your app when looking for something to fit their needs. Using Eye-Catching Photos and Videos One of the most important aspects of your app description is your collection of photos, app screenshots, and videos.
A good combination of these two is crucial to encouraging users to click that download button. Here are a few ways you can use photos to make users more interested: Show what your app actually looks like for users — not splash screens.
Make sure your screenshots contain different aspects of the app in action. Include explanations, captions, and arrows that show users what they can do inside your app. Put extra emphasis on the most popular and needed features of your app. Convince users that your app has a better design than that of your competitors. Encourage User Reviews If you can draw positive user reviews from fans of your app, you can see your downloads increase exponentially.
Devise Clever Promotions If your app is available with a pay-to-download monetization model, you can experiment with temporary price drops to drive downloads. Hacking the Press According to a story from Entrepreneur. Flurry provides you with loads of info about your app, including: Usage : Active users, sessions, session lengths, frequency, retention, and more.
Technical : Device information, carrier data, firmware versions, and details on bugs and errors. Events : Define events , see user paths, and create funnels. Here are a few: Amplitude Apple App Analytics Mixpanel Apsalar Localytics Countly Appsee Any of these are great options to know how your app is used and what you can do to improve the user experience.
Final Thoughts Increasing app downloads for your app is not always the easiest thing to accomplish. Be creative about your intro text. Mashable does this very well. Use teasers. Create a teaser landing page before the app launches, and collect beta subscribers via an email submission field. Create a video intro to your app.
This is something you should be careful with. If you feel ready for this step, check out Sandwich Video for inspiration. Pitch tech blogs. This is a tough one. Make a list of contacts, email them your perfect pitch , and hope for the best.
Note: Do not stalk these editors, they get tons of pitches regularly and if they're interested, they'll contact you. Ask for app reviews. Besides the big tech blogs, there are tons of app review sites.
Even though you want the whole world to know about your app, try to stay relevant. Contact writers in the niche. This is one of the most effective techniques out there. If you find people who care to write about [insert your niche here], then they might want to write about your awesome solution, too! Use Disqus or other content discovery tools. Remember that blog I mentioned earlier?
Be sure to plug in your Disqus channel. It helps tremendously in getting the word out, and drives traffic back to your blog or website! Contribute to the online conversation. If you read news and articles on other websites, and the site uses Disqus, leave a non-self-promotional but valuable comment. Create and share interesting infographics. Use a tool like Vizualize. Apply for app awards. There are tons of organizations that give prizes to new, innovative applications for their functionality, design, and so on.
Research these contests online and apply to those you think you're a good contender for. Talk to one user at a time. This is extremely crucial. In the beginning your primary goal should be user retention rather than user acquisition. In general, no matter what stage you are at, seek a direct conversation with a user. Ask them questions, listen to their critiques, offer help, make them happy. There is nothing better than word-of-mouth marketing. Offer a helping hand.
Not everything you do has to lead back to an app-download button. Find users who have a problem you can help with, offer advice, and become a little hero—the downloads will roll in later as a thank you! Clearly define the problem your app solves. Make it a statement and use that to identify your target customers. Market your app to those people first. Record a podcast. In your show talk about the problem your app solves note: the problem , not the solution.
The guys over at Fizzle. Start a community. Good places do this include Facebook for online groups and Meetup. Surround yourself with people who care about the same things you do. Host a giveaway.
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